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Branded Boxes: A Marketing Must-Have – How Packaging Can Enhance Customer Experience & Loyalty

Jul 20 2024 Packaging & Design

In today’s competitive market, packaging isn’t just about protection—it’s a powerful branding tool. Whether you’re a food and beverage manufacturer, craft brewery, winery, e-commerce business, or distributor, the right box can enhance customer experience, strengthen brand loyalty, and even drive repeat sales.

Why Branded Boxes Matter

1. First Impressions Count

When a customer receives your product, the box is the first thing they see. A plain, unbranded box diminishes perceived value, while a well-designed branded box sets expectations for quality.

2. The Unboxing Experience – A Lasting Impression

Unboxing has become an integral part of the buying experience. Platforms like YouTube, Instagram, and TikTok are filled with unboxing videos, and a memorable unboxing moment can create brand advocates who share their experience online.

3. Inside Print – The New Branding Trend

A rising trend in packaging design is inside printing—adding branding, QR codes, or messaging inside the box for a surprise effect.

How Inside Print Enhances Branding:

Creates a premium feel, reinforcing brand quality.
Encourages interaction with QR codes leading to discount codes, product information, or social media engagement.
Strengthens security by keeping branding hidden from porch pirates.

4. New Trends in Packaging Design

Minimalist yet bold designs – Two-color print can create high-impact branding with clean, striking visuals that focus on essential elements, making your packaging stand out effectively.
Eco-conscious packaging – As sustainability becomes a priority, businesses are shifting toward wax alternatives for farm industry boxes and maximizing recyclability. Corrugated packaging is already one of the most eco-friendly materials, capable of being recycled 7-8 times before fibers degrade, making it a smart choice for brands committed to reducing their environmental footprint.
Interactive elements – QR codes, scannable discount offers, or instructions on how to recycle the packaging.
E-commerce-friendly features – Tamper-proof seals and strong branding to enhance shipping visibility and security.

How R&L Packaging Gives You the Competitive Edge

1. Stunning Branding with Cost-Effective 2-Color Print

R&L specializes in high-quality 2-color printing, which delivers striking visuals at a fraction of the cost of full CMYK printing. With the right design, simple, bold branding can stand out just as well as multi-color prints. Our process also allows for:

Inside printing for flaps, die-cut mailers, and inserts.
Two-pass printing to achieve additional colors without significant cost increases.

2. The Right Order Size: 5 to 30MSF for Maximum Value

We understand that businesses have varying packaging needs. That’s why we cater to orders between 5,000 to 30,000 square feet of corrugated board—the sweet spot where cost efficiency and customization meet.

Why This Matters:

Under 5MSF orders – Cost per box is higher due to setup costs.
Over 30MSF orders – Storage and logistics challenges may arise.
5 to 30MSF orders – Optimal balance between cost, flexibility, and branding impact.

3. Short Lead Times & No MOQ (Minimum Order Quantity)

Unlike many large-scale packaging companies, we provide:

Short lead times, with orders completed in under 2 weeks.
Low commitment custom orders, so you don’t need to store excessive inventory.
Quick turnaround for new projects, with an additional +1 week only for first-time orders needing print plates or steel dies.

The Bottom Line: Your Box = Your Brand

Your packaging is an extension of your business. A well-branded box enhances your customer’s experience, builds trust, and increases brand loyalty. R&L Packaging is here to help you create cost-effective, high-quality branded boxes that leave a lasting impact.